Tony Hughes is an author and sales expert who join’s me on this episode of the Salesman Podcast to look at the importance of having a story and how we, as individuals should sell it.

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(click the time stamp to jump directly to that point in the episode.)

  • [1:00] show intro
  • [1:46] Interview starts
  • [2:17] The timeless truth
  • [6:00] What my product is VS what I can do to help
  • [7:42] The structure
  • [11:00] How to get more attention from sales prospects
  • [14:58] How do we make our message more memorable?
  • [18:44] How to give more value in the last contact point
  • [28:06] One piece of sales advice for #SalesNation
  • [31:59] Wrap up


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Resources mentioned:

Tony’s book: The Joshua Principle: Leadership Secrets of Selling



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