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265: How To Brand Yourself (So You No Longer Have To Sell) With Julie Broad

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265: How To Brand Yourself (So You No Longer Have To Sell) With Julie Broad

Julie Broad is the author of The New Brand You and is a personal branding expert. She joins me on today’s show to give a framework of how to build our own personal brands within the micro niches that we all sell within.

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Julie Broad is the author of The New Brand You and is a personal branding expert. She joins me on today’s show to give a framework of how to build our own personal brands within the micro niches that we all sell within.
 

What you will learn in this episode:

Julie explains both how to and why we need to work on our personal brands along with –

  • The 3 step process to building a bulletproof personal brand
  • Why your personal brand is the biggest leverage point you have in sales
  • How being a known “industry expert” makes it way easier to influence potential customers

 

Time stamps for audio version of show:

  • [00:42] – Intro
  • [02:04] – How does having a strong personal brand effect your ability to do business?
  • [05:39] – When did you realise that a strong personal brand = business comes to you directly?
  • [07:58] – Is your personal brand the biggest leverage point that you have to make closing deals easier?
  • [10:59] – Is experimenting the best way to work out how to improve your personal brand?
  • [14:23] – What happens when you try and fake it?
  • [16:51] – What platforms we should use to build our brand?
  • [24:47] – Does it make it easier to influence people when they see you have a strong personal brand? 
  • [36:38] – When should we start working on our personal brand (HINT: Yesterday!)

 

Resources mentioned:

 

Transcript:

Click here to open the transcript
Coming Soon! 

 
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Will Barron is the founder of Salesman.Red and host of the Salesman Podcast where he entertains hundreds of thousands of millennial salespeople every month. If he isn’t recording or editing shows he’s racing his RX8 or riding bicycles down mountains.

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