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282: Why Customer Loyalty Will Make You Millions In the Long Run Jim Cathcart


282: Why Customer Loyalty Will Make You Millions In the Long Run Jim Cathcart

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Jim Cathcart is one of the worlds leading sales speakers and is someone that I’ve personally learnt a lot from over the past few years that he’s been coming on the show.

In this episode Jim explains the difference between customer loyalty and having a standard business relationship, plus the long term advantages of taking selling relationships to that next step.

What you will learn in this episode:

Jim shares –

  • Relationships are your biggest competitive advantage in all selling scenarios
  • Why we have to earn our business and not just attempt to take, take, take
  • How to avoid being a “tour guide of products” and add real value to your customers



Resources mentioned:



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Will Barron is the founder of Salesman.Red and host of the Salesman Podcast where he entertains hundreds of thousands of millennial salespeople every month. If he isn’t recording or editing shows he’s racing his RX8 or riding bicycles down mountains.

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