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292: How To Win More New Business (By Using Trigger Events) With Craig Elias


292: How To Win More New Business (By Using Trigger Events) With Craig Elias

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Craig Elias is a leading sales expert and author of SHiFT – Turn prospects into customers. On this episode of the Salesman Podcast Craig is explaining what trigger events are and how they can help you get a head of your competition.

What you will learn in this episode:

Craig shares –

  • Why understanding that you need to pick your battles as no-one has the time or energy to solve every problem might change your life
  • How being authentic at all times saves you from so much stress
  • How to use Google alerts to get notified of trigger events and beat your competition to the punch



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Resources mentioned:



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Will Barron is the founder of Salesman.Red and host of the Salesman Podcast where he entertains hundreds of thousands of millennial salespeople every month. If he isn’t recording or editing shows he’s racing his RX8 or riding bicycles down mountains.

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