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Kristin is the President at Zhivago Partners and author of “Roadmap to Revenue”. On today’s episode of the show Kristin is explaining why we need to shift gears and sell the way the customer wants us to buy if sales professionals are to remain relevant in business.

What you will learn in this episode:

In this episode Kristin shares –

  • Why you should ask your customers why they ended up buying from you
  • The importance of asking prospects “where are you in the buying process?”
  • How you can build rapport with prospects quicker by selling the way they want to buy



Resources mentioned:



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