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Heather is a world leading cold email expert. On this episode of The Salesman Podcast Heather explains how we can send creative emails that actually get response. If you don’t hear back, what’s the point in sending them?


What you will learn in this episode:

In this episode Heather shares –

  • Why you shouldn’t use random email templates that you find online
  • The process of segmenting your list of emails and targeting them with specific messages
  • How to know if your cold emails suck



Resources mentioned:



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