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Jeff Koser CEO at Selling to Zebras and is a sales expert with some interesting views on how to win B2B deals.


What you will learn in this episode:

In this episode Jeff shares –

  • Why you need to add an extra layer of service as a sales professional to stand out
  • The difference between “meeting specifications” and then blowing the customers mind
  • How to get the customer to tell you the steps you need to go through to win the business with them



Resources mentioned:



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