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Aaron Ross is a legend in the sales space having revolutionised the way that SAAS (software as a service products) are sold.

In this episode of The Salesman Podcast Aaron shares why salespeople shouldn’t be prospecting and what they should be focusing on instead.


What you will learn in this episode:

In this episode Aaron shares –

  • Why you should focus on the part of sales that you’re good at – lead gen, closing, account management or customer success
  • The benefits of splitting up the sales role to stop salespeople getting overwhelmed
  • How to reduce stress when selling (HINT: get your pipeline sorted!)



Resources mentioned:



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