Click to subscribe for new episodes:  iTunes | Stitcher | Overcast


Karl Sakas is a marketing expert with over 20 years experience in the field. In this episode of the show Karl is explaining the power of “down-selling” as a tool to build trust with new potential customers.


What you will learn in this episode:

In this episode Karl shares –

  • Why you always have competitive advantages, you’ve just got to find them…
  • How to create awesome content from the sales calls you’re already making
  • The importance of exchanging value, not just blindly giving it



Resources mentioned:


Sponsor: Linkedin Learning

Linkedin learning is the online learning platform with thousands of expert led video tutorials.

Grab your free 30 day trial today at

Sponsor: SWARM Sales

Want to earn more money by selling additional products to the customers you already have?

Swarm Sales is what you’ve been looking for.

Head to and earn more commission today.



Click here to open the transcript
Coming Soon! 

ENJOY THIS EPISODE? Why not leave us a iTunes review to say thank you. It takes 20 seconds but makes a huge difference to the number of sales pro’s we reach each month.

Click here for a step by step guide to leaving a review.